• by Gavin O'Malley , Staff Writer @mp_gavin, April 9, 2012

Netflix is dishing on its recommendation engine, and the complex process by which it recommends content to users, which, as it turns out, goes way any single “Top 10” list. Other crucial recommendations include “all of those different genres on the front page, which order to put the films in on each row, and what movies are similar to other titles,” The Verge reports, citing a detailed blog post by Netflix. “It's not just some static list, either; Netflix says that it focuses on keeping results fresh and diversifying where and what order it recommends movies.”

If an entire household watches on the same account, movies tailored for different family members will pop up, providing options for everyone. And those quirky recommended genres like "Imaginative Time Travel Movies from the 1980s" appear to be here to stay as the company's data shows that there's a direct correlation between how likely a user is to stick with the service and how high up the page it places those specific genres. How confident are users in Neflix’s recommendations?

According to the company, 75% of all movies watched by users come from recommendations. Meanwhile, Netflix didn’t disclose much by way of hard data and algorithms, but promised plenty of that for in a soon-to-follow blog post.