Chavez Steers GM As ECD, Leo Burnett Detroit
Steve Chavez, the executive creative director for Buick at Leo Burnett Detroit, is taking over as the agency’s General Motors executive creative director. He replaces Peter McHugh, who is leaving the agency, reports Adweek. At Burnett, McHugh launched the new Chevy Cruze in Western and Central Europe and introduced the redesigned Chevy Colorado truck in Asia. Chavez has worked at Doner in Detroit on Mazda and at Saatchi & Saatchi in Los Angeles on Toyota.