Friendster Picks Tribal Fusion
Aug 20, 2003, 12:00 AM
Friendster, the new million-plus member website that is "changing the way people meet new friends," has chosen Tribal Fusion for advertising representation. Under the agreement, Tribal Fusion offers one day and one week site takeovers that allow advertisers to get all the banner advertising impressions on Friendster.com. This takeover offers substantial value to advertisers as Friendster delivers upwards of 15 million banner impressions per day. Advertisers can lock into introductory rates now for the banner takeover and receive a much higher value once the campaign actually goes live as the site is currently experiencing weekly growth of over 10 percent. Tribal Fusion also offers traditional campaigns on Friendster, including 468x60 banners and 728x90 leaderboard placements. Due to the unique site registration process, targeting capabilities based on age and gender are also available.