David Goetzl Sheds Some Light On The Night The Lights Went Out On Turner's Steve Koonin
MediaPost’s David Goetzl opened with some hard ball pitches during his Q&A with Turner Entertainment chief Steve Koonin, asking him to explain what happen during Turner’s last upfront when the “lights went out on Broadway,” and he was forced to take the stage and ad lib extemporaneously.
As Goetzl, noted, Koonin did a good job, introducing himself as, “I’m Steve Koonin, formerly of Turner Broadcasting.”
Actually, according to Koonin, the glitch was part of a positive Turner attribute that people inside the organization refer to as “Mistakes of aggression,” which Koonin said are generally “applauded.”
In this case, he said Turner simply got too aggressive in the amount of technology, including the number of digital screens, it incorporates in its upfront presentations, and it, “overwhelmed the system.”
Kookin noted that’s not likely to happen again during this year’s Turner upfront, adding that if it does, his “formerly of” intro might actually come true. In other words, it is possible to make too big a mistake of aggression, even inside Turner.
Recent Show Daily Articles
-
AdStack's Reiser Offers Takeaway Quick Hitter May 4, 11:30 a.m.
In a trenchant tweet, AdStack CEO Evan Reiser summarizes the key takeways from the Email Insider ...
-
Stewart: McKinsey Offers Emailers Food For Thought May 4, 11:23 a.m.
Trendline Interactive's Morgan Stewart says he was inspired at the Email Insider Summit by Draftfcb executive ...
-
Data Mining, Relevancy At Scale Key Email Marketing Themes May 4, 11:14 a.m.
At the Email Insider Summit, Rapleaf CEO Phil Davis says he's taking away from the conference ...
-
Monday Morning Mobile Meeting Scheduled At Care.com May 4, 11:03 a.m.
Now for the finale, the last panel in the Email Insider Summit. Panelists are charged with ...
-
Adconion's Currie Says "Don't Be Deceptive" May 4, 10:39 a.m.
As big brands consider performance marketing, Adconion Direct's Amanda Currie says hurdles in convincing them include ...
-
Beyond.com Exec: Consider "Relevant Time" For Email Programs May 4, 9:48 a.m.
Beyond.com's Geri Weltz says at the Email Insider Summit that if a company can't capitalize on ...
-
AdStack's Reiser: "Best Metric You Can Use Is Revenue" May 4, 9:42 a.m.
At the Email Insider Summit, Beyond.com's Geri Weltz says the company has an in-house content management ...
-
Twitter Feeds In Email Offer Opportunties To Build Engagement May 4, 9:24 a.m.
Real-time in-box activity has such potential on paper. An Email Insider Summit panel will now try ...
-
Google Analytics Has Been Helpful At PaperStyle May 4, 9:14 a.m.
With his keynote at the MediaPost Email Insider Summit, PaperStyle.com's David Grocer says his company has ...
-
Grocer Offers David & Goliath Story May 4, 8:56 a.m.
David Grocer, a PaperStyle.com executive, is kicking off the third day of the Email Insider Summit ...
Be the first to comment on "David Goetzl Sheds Some Light On The Night The Lights Went Out On Turner's Steve Koonin"
Leave a Comment