Underscore Marketing announced the departure of company CEO Tim McHale, who will create a new sell-side venture. The new venture, Madison Avenue Consultants LLC, will offer insight to publishers on
how to better address buy-side marketer/agency needs in the age of consolidation. Additional specifics about the new firm's offering, partners and clients will be announced shortly. McHale's role and
responsibilities will be absorbed by the existing Underscore management team. Terms of the separation are confidential, but amicable to both parties.
