Denny's Gets Edgy To Reach Younger Diners

New York Times, Wednesday, April 11, 2012 10:55 AM
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Scripted videos three to four minutes long are released on CollegeHumor.com and on the chain’s Facebook page. The series, “Always Open” features the comedian Dave Koechner, the “Saturday Night Live” alumnus and a star of movies including “Anchorman,” who interviews celebrities while they share a booth at a Denny’s. “You climbed Mount Kilimanjaro,” Koechner tells his guest, the actress Jessica Biel, in a new video. “Let’s say we’re trapped on the mountain together, both of us, we’re freezing, and we need to share bodily warmth. Do you think it would get romantic?”

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