C-Store Campaign Spotlights Fresh Food Offerings

The latest ad campaign fro Sheetz, a regional, 400-unit convenience-store chain headquartered in Altoona, Pa., uses the tagline, “Just because we don’t look lie a restaurant doesn’t mean we’re not one.” The TV spots show actors seating themselves at high-top tables in a dining area. Executives are hoping the public sees things the way the company sees them: that the convenience store is a place for gas but also freshly made food. Sheetz has been doing made-to-order sandwiches for 20 years.

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