Mags See Drop In Auto, Food, Pharma Ads

Advertising Age, Wednesday, April 11, 2012 4:28 PM
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The number of magazine ad pages for autos, food,  and drugs and remedies decreased significantly in Q1 from the same period last year, helping to drag down the total for ad pages 8.2%, according to the Publishers Information Bureau.

Only two categories saw an increase in magazine ad pages for Q1: apparel and accessories, which had a 6.3% jump, and toiletries and cosmetics, up 2.5%.

Nat Ives analyzes those figures and also looks into what's happening in ad sales for various mags in the second quarter.

Read the whole story at Advertising Age »

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