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How One SMB Gained Positive Results From Automation
- MarketingSherpa, Thursday, April 12, 2012 2:39 PM
Marketing automation software has become a staple for business-to-business marketers because it makes the job of tracking, nurturing leads and qualifying leads for sales easier, compared with manually going through the process, according to David Kirkpatrick. But for small- to mid-sized businesses, these tools may be too expensive and may require an extended contract. Kirkpatrick tells us about one SMB that found a viable solution and got positive results.
