Patagonia Trains Earth-Friendly Eye On Food

Los Angeles Times, Thursday, April 12, 2012 11 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

The clothing retailer known for its use of organic cotton has begun selling three flavors of its Patagonia Provisions line online and in its retail stores. The Ventura, Calif.-based outdoor apparel-maker says it is trying to move the seafood industry away from practices such as overfishing and heavy commercial farming that it claims have depleted wild salmon stocks. The company has paired with Canadian conservation group Skeena Wild as well as chef Harald Kossler to create its jerky, which comes in 2-ounce packages priced at $12.50 or sampler packs for $35.

Read the whole story at Los Angeles Times »

Be the first to comment on "Patagonia Trains Earth-Friendly Eye On Food "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives