Patagonia Trains Earth-Friendly Eye On Food

The clothing retailer known for its use of organic cotton has begun selling three flavors of its Patagonia Provisions line online and in its retail stores. The Ventura, Calif.-based outdoor apparel-maker says it is trying to move the seafood industry away from practices such as overfishing and heavy commercial farming that it claims have depleted wild salmon stocks. The company has paired with Canadian conservation group Skeena Wild as well as chef Harald Kossler to create its jerky, which comes in 2-ounce packages priced at $12.50 or sampler packs for $35.

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