P&G Veteran James Moorhead Is Now Dish CMO
The guy behind Old Spice’s “Man Your Man Could Smell Like” is joining Dish Network as CMO. He has been a senior marketer at Procter & Gamble for 11 years, most recently leading the way for Gillette products. He has also worked on Vicks, Zest, Prilosec and OTC brands there. It seems likely that humor and social media, which combined so effectively for Old Spice, will play a greater role in Dish marketing under Moorhead. Its competitor DirecTV has relied heavily on comic effects in its recent campaign, as in a spot starring Charlie Sheen.