Kids: TV Still Rules, Web's Coming Up Fast

  • August 21, 2003
If children represent the future of media, then television advertisers and programmers need not fear for their livelihoods. Asked what types of media technology are "most likely to be found in their homes or backpacks," 99% said they would include television, according to a study released Thursday by Child's Play Communications and Insight Research. VCRs placed a close second (95%) but surprisingly the dreaded personal video recorder didn't even show up, but PCs (88%) and Internet (76%) came pretty close to the TV technologies.
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