Budweiser: The Coke Of Beers?

Ad Age, Friday, April 13, 2012 9:41 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

AB InBev is off to Ukraine, where it begins stocking the shelves with Bud in its push to make the classic American brew a global powerhouse along the lines of Coke. The eastern European nation is one of eight focus markets for Bud, now on sale in 86 countries. Its march across the world is noteworthy because beer is one of the few categories in which big international brands have had a hard time taking hold. For example, the largest beer brand by market share is Snow, at 5%, and sold only in China.

Read the whole story at Ad Age »

Be the first to comment on "Budweiser: The Coke Of Beers? "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives