Grocery Shoppers Cotton To Online Ads, Survey Finds

Supermarket News, Friday, April 13, 2012 9:41 AM
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A survey of 23,000 digitally oriented shoppers by Brick Meets Click finds that while 80% of them find the printed circular helpful, almost 70% find online ads helpful. And price isn’t the sole driver of trips to retailer websites. Shoppers find non-price value in recipes (71%) and building online shopping lists (58%). They show a lot of interest in adding grocery shopping apps: 21% have and use them, and 40% are considering adding them. More than three-quarters (76%) still write shopping lists by hand.

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