Guest Edited Section: Intro
When MEDIA magazine asked us to guest-edit the annual look at screens, we wanted to write about many things: Social TV, for example, and the unexpected ways people are using new technology to
change when, where and how they watch TV and videos. We wanted to cover some of the unbelievably cool things already on the market (clear TV screens!) and what’s right around the corner, like
screens projected onto contact lenses. We wanted to talk about breakthroughs in augmented reality.
But what we really dreamed would happen is that creative — not just ad agency
creative types but all kind of media artists — would cook up experiences for the magazine, finding novel ways to turn a static magazine page into something entirely different using technology.
We decided not to make many rules, and see what happened, and boy, are we impressed with what they delivered. Compelling fiction. Original art, complete with new music. A new — and more
functional way — to use augmented reality. We couldn’t be happier to have brought all these screen artists under one single tent, and into one issue.
Recent Media Magazine Articles
-
Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
-
Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
-
Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
-
Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
-
Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
-
The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
-
Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
-
Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
-
The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
-
Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...
Be the first to comment on "Guest Edited Section: Intro"
Leave a Comment