'New Media Age,' Australia's 'Herald Sun' Erect Paywalls
The Drum, Monday, April 16, 2012 3 AM
The first of Centaur’s title to adopt a paywall, New Media Age will require a subscription to access most of its content. Marketing Week, Design Week and Creative Review are still open online. Down under, Rupert Murdoch’s Herald Sun, Australia's biggest-selling daily newspaper, has introduced a paywall for premium content. The Melbourne-based tabloid is offering a "digital pass" that will give readers access to exclusive news, opinion and sports behind a paywall. The pass is free until June but will then cost A$2.95 (£1.90) per week. Other content on the paper's online site will remain free.
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