NBCU Forms Style Media To Embrace Content, Products
In a similar move to one of its sister cable network groups, NBCUniversal's Style Network has formed Style Media, a multimedia content/brand company group.
Style Media is set up as an umbrella group -- not just with a TV network focus. It will encompass digital, licensing, merchandising, as well as domestic and international TV networks.
Some years back, NBCUniversal Bravo started up Bravo Media with the same intent. And like Bravo, Style has a heavy emphasis with women consumers.
Salaam Coleman Smith, president, Style Media, stated: “The creation of Style Media will broaden our business and allow us to capitalize on Style’s strong consumer base of savvy women with immense purchasing power... We want to seize the momentum and ensure that Style Media allows our viewers to experience Style in a multidimensional manner.”
Some of the divisions inside Style Media will include Style Digital, where myStyle.com and various social media platforms reside, and Style Licensing & Merchandising, where Style will create products, from clothes to beauty, which will be integrated into shows and offered to consumers for purchase at myStyle.com.
In addition, there will be Style International, at which its channels cover 17 million subscribers in 90 countries and nine languages; and Style Experiences in-person live events, including local retail partnerships, styling events and social interactions.
Recent MediaDailyNews Articles
-
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
(Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
(Editor's Note: The original version of this story, including the headline failed to note that NDTV's ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ...
Be the first to comment on "NBCU Forms Style Media To Embrace Content, Products"
Leave a Comment