Telemundo Chief: Hispanic TV Channels Get Half As Many Ads As They Should

Financial Times, Monday, April 16, 2012 2:57 PM
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"Spanish-language channels in the U.S. are getting only half the advertising revenues they should," according to Emilio Romano, who became the chief exec of Telemundo six months ago.

The stats he cites in defense of this claim -- “Hispanic television media get 8 per cent of the viewership on average on a single day and only 4 per cent of the total advertising [revenue]" -- includes 2010 U.S. census data showing more than 50 million Latinos, writes Andrew Edgecliffe-Johnson (But to finish the compaprison, we'd like to know what percentage of the total population is Latino.)

Edgecliffe-Johnson provides a quick roundup of the Hispanic TV market as a whole to determine Telemunco's place in the competition.

Read the whole story at Financial Times »

1 comment on "Telemundo Chief: Hispanic TV Channels Get Half As Many Ads As They Should".

  1. John Grono from GAP Research
    commented on: April 17, 2012 at 7:07 p.m.
    But what proportion of ad volume as opposed to ad revenue are they getting? Could this partly be a pricing issue?

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