Around the Net
How Simple A/B Testing Helped Cars.com
- MarketingSherpa, Tuesday, April 17, 2012 2 PM
Cars.com changed one element on an e-commerce home page that resulted in a boost in conversion, which turned into thousands of dollars in monthly revenue, according to David Kirkpatrick. He tells us about the ecommerce site's challenges, and takes us through the process that led to a 2.66% increase in online lead conversions.
