Cadbury Schweppes has chisen McCann-Erickson Worldwide Advertising as its global advertising agency for Dentyne chewing gum and other non-chocolate confectionery brands, with total billings over $60
million. The Dentyne franchise includes Dentyne Classic, Dentyne Ice, and the newly launched Dentyne Fire. McCann also won Clorets, Certs, Max Air (Mexico), Deemints (Latin America), and the Dandy
chewing gum brands in Europe -- STIMOROL, V6 and DIROL. The previous agency for Dentyne and many of the other brands awarded to McCann was Bates Worldwide, whose former parent company, Cordiant
Communications Group, was recently acquired by WPP Group.
