Survey: Viewers Prefer A La Carte Cable TV
Variety, Tuesday, April 17, 2012 4:42 PM
Probably no big surprise, but 92% of more than 1,000 respondents to a recent survey would prefer a la carte cable TV -- paying $1.50 for an average preferred number of 19 channels -- to their current multichannel packages, according to RBC Capital Markets.
Also not a surprise: "The investment research firm's math confirms long-held views by both content companies and MSOs that a la carte economics would dramatically hurt a business that is a major revenue driver to both industries," writes Andrew Wallenstein. "A likely scenario sketched out by RBC's report envisioned the $34 billion content companies received in affiliate fees last year getting cut roughly in half if consumers could cherrypick channels."
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