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Here Come Emerging-Market Brands

Mark Mobius, chairman of Emerging Markets Group, writes that companies in places like Brazil, India, Russia, Mexico and South Korea are grabbing brands and making them their own (The most obvious example is probably India's Tata now owning Jaguar and Land Rover.) He writes that Millward Brown, in 2006, found that among the top 100 brands globally, there were only two brands from emerging countries. "In 2011, there were 19 from the BRIC countries (Brazil, Russia, India and China) and Mexico. So despite their relatively shorter time in the marketplace, emerging market brands currently represent nearly one-fifth of the top 100 global brands."

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