Around the Net
The Remaking Of 'W' Magazine
- Adweek, Wednesday, April 18, 2012 2:53 PM
Conde Nast's W magazine, the 40-year-old luxury fashion book, has rebounded from an ad page low and lack of a "distinctive voice" in 2009, writes Emma Bazilian.
Editor Stefano Tonchi, who took the reins in 2010, revamped W in a variety of ways, including overhauling the mag's Web site, and adding "more entertainment—especially Hollywood—and art coverage," according to Bazilian.
Ad pages were up 17% in Q1, and W was just nominated for two National Magazine Awards by the American Society of Magazine Editors.
