WPP Buys Film Consultant First Movies International
WPP, through its global strategic communications consultancy firm, Penn Schoen Berland (PSB), has acquired First Movies International, which has operations in Los Angeles and London.
Founded in 2000, First Movies is a research-based strategic consultancy that serves film companies worldwide.
Clients include Disney, Paramount and 20th Century Fox and a number of other studios, independent distributors and production companies.
PSB, part of WPP’s Y&R Brands group, was founded as a political strategic communications firm 37 years ago. The firm claims to have helped elect more than 30 presidents and prime ministers around the world, including, in the U.S., Bill Clinton.
PSB has expanded beyond politics, serving many Fortune 100 corporate clients. It began building an entertainment practice about 10 years ago and the First Movies acquisition is designed to bolster the global footprint of that practice, per WPP.