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VW Is Buying Ducati Via Audi
- Jalopnik , Thursday, April 19, 2012 10 AM
VW has agreed to purchase Ducati for around $1.12 billion through its Audi brand.
Jalopnik notes that in 1985, now-VW Group Chairman Ferdinand Piech passed on a chance to purchase Ducati for a price he called "peanuts," and has had a jones for the bike brand since. The article also suggests analysts don't think much of the deal, quoting from different analyst speculations in other reports.
