Sam's Club Lucky With Pinterest
Supermarket News, Thursday, April 19, 2012 10 AM
Sam’s Club learned the power of Pinterest recently after one of its recipes drew a lot of interest on the fast-growing social networking site, said Shawn Baldwin, SVP, Fresh Freezer Cooler, for the membership warehouse club chain.
The recipe for an item in the retailer’s Simply Delicious Meals program – a turnover with two pieces of asparagus and some cheese – was put on Pinterest and led to a surge of interest from people connecting to it, he said during a panel presentation at the American Bakers Association Convention.
The panel also included Stew Leonard Jr., president and CEO of Stew Leonard's, and Todd Hale, senior vice president, Consumer Shopper Insights, Nielsen. It was moderated by David Orgel, editor-in-chief, Supermarket News.
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