In the race to replicate Instagram’s success in the mobile video arena, Viddy this week arguably emerged as the clear frontrunner. Now the top free iPhone app on Apple’s App Store, the video-sharing service now claims 8 million users, and, more significantly, a sharp increase since Facebook launched its Timeline app back in February. “There are a number of startups vying to claim the ‘Instagram for Video’ title, with Socialcam, Viddy, Klip, Mobli, and even the infamous Color all in the running,” TechCrunch reports.
“Yet, today brings evidence that Viddy may now be the one to beat, as the social video sharing app became the top free iPhone app on the App Store -- with much of that growth emanating from its new Facebook Timeline app.” According to Viddy, it attracted over 40 million app views in January, which TechCrunch attributes “to the effort the startup has put into recruiting celebrities and influencers custom premium Video FX layers, giving artists, movie studios, etc. a way to promote their brand through mobile video.”
Helping its cause, Viddy closed a $6 million Series A round in February, with participation from Battery Ventures, Greycroft Ventures, Qualcomm, and Bessemer Ventures.