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SEO: How To Avoid Over-Optimizing A Web Site

  • SEOmoz, Monday, April 23, 2012 12:12 PM

Rand Fishkin tells us about changes that marketers should make to SEO practices to avoid over-optimization Web site penalties from Google. He provides examples and suggests that marketers ensure the title tags are authentic and read as if a human wrote them. He also advises that links should be logical and useful rather than manipulative and repetitive. Fishkin provides numerous tips to prevent over-optimizing a site.

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