Jeep Launches Partnership With USA Basketball
Chrysler's Jeep brand has signed to be official vehicle of USA Basketball, a global deal that includes a full advertising and marketing campaign, called "Power Within," scheduled to begin Saturday, April 28, per the Auburn Hills, Mich.-based company.
The Jeep brand is tying the partnership to a limited-edition vehicle called the 2012 Jeep Wrangler Unlimited Altitude Edition. The Jeep will be featured in the campaign, which features Chris Paul, a 2012 USA Basketball finalist and 2008 team member, who will be spokesman for this partnership. Paul will also appear in "behind the scenes" video vignettes about the partnership with USA Basketball.
The "Power Within" campaign, via GlobalHue, Southfield, Mich., uses a "power with purpose and for good" mantra to spotlight the V-6 Pentastar engine in the 2012 Jeep Wrangler, according to Jeep.
“’Power Within’ is a mantra for our time as it is a reminder that power with purpose is timeless,” said Olivier Francois, Chief Marketing Officer -- Chrysler Group LLC. “From its visual elements to its selected music, the campaign is designed to inspire viewers to do what it takes to find their inner power.”
The Jeep blurb says the campaign shows footage of the 2008 USA Basketball men’s team, and the fans, with the tag: “Proudly believing in USA Basketball.” The spot also features the track “The Believer” from Grammy-award winning artist and actor, Common.
In addition to out-of-home and print elements, plus a brand presence at a USA Basketball game in D.C., there is also a new microsite, www.Jeep.com/USAB, where consumers can enter to win one of the Jeep Wrangler Unlimited Altitude Edition vehicles through an interactive Jeep-USA Basketball themed design contest. The site also hosts the video vignettes featuring Chris Paul who, with NBA legend and ESPN/ABC analyst, Jalen Rose gets into the partnership: the first vignette is about the making of the TV spot.
Recent Marketing Daily Articles
-
Cricket Makes More From Less May 22, 4 p.m.
Pre-paid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ...
Be the first to comment on "Jeep Launches Partnership With USA Basketball"
Leave a Comment