Turner Network Television (TNT) has announced plans to roll out an extensive branding initiative targeting Drama Lovers. TNT's programming slate will support the branding proposition of 100% dramatic
entertainment, with upcoming fare including top TNT original movies; the new original series Witchblade; the sports properties Wimbledon, NASCAR, the NBA playoffs and the PGA Championship; theatrical
products such as You've Got Mail, Wag the Dog and L.A. Confidential; and top first-run off-network series including Law & Order. The TNT branding initiative targets a core audience where TNT has
displayed strength in recent years. TNT is up 30% in adults 18-49 and up 27% in adults 25-54 versus the same time period a year ago. In addition, the network has grown its key adult demo delivery
nearly 50% since 1995. The double-digit growth is being driven by the network's strategic plan to offer a mix of movies, dramatic series and championship sports.
