Dogs, Bugs, And Bad Buzz
Promo Magazine , Monday, April 23, 2012 9:45 AM
Here's an interesting review of how social media in two cases can completely screw up your brand. The first case is Starbucks and the whole bug-based red dye issue. But the other is how Heineken had to go out of its way to explain that it hadn't sponsored dog fights in a Mongolian nightclub. Unfortunately, the brand's banners were next to the dirt patch where the dogs were filmed fighting before a crowd. They had been hung there for some other event at the club. Obviously, Heineken is not going to be sponsoring dog fights any time soon. But outraged consumers swarmed the beer maker’s site when the video went viral.
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