The latest eSpending report showed that 31 percent of respondents have completed their holiday shopping online. Forty-six percent reported to have started their online shopping, while only 24 percent have not begun their holiday shopping on the Web.
"With nearly seventy percent of consumers still shopping, there's still plenty of room for growth and increased spending online," said Abha Bhagat, senior analyst, Nielsen//NetRatings. "Additionally, with Chanukah beginning three weeks later this year as compared to last year and retailers extending shipping deadlines, we're looking forward to continued growth and a solid overall holiday season."
When asked about the top three reasons why online shopping was preferred over in-store shopping, 38 percent of respondents preferred to avoid crowds. This was the number one reason for consumers to shop online. 35 percent of those surveyed stated that they shopped online because they expected to find lower prices online than in retail stores. Other top reasons for shopping online included the ease of comparison shopping online and the inconvenience of traveling to stores.
"Convenience and ease of comparison shopping have long been advantages for online shoppers," said Lori Iventosch-James, director of ecommerce research, Harris Interactive. "As the holiday season progresses, we expect to see a shift in priorities as price will decrease in importance and the desire to avoid crowds grows greater."
Top Reasons For Purchasing Online Rather Than Going to a Store
(Percent of Consumer Audience)
11/29/03 to 12/5/03
And, for the last week in November...
Top 10 Online Finance/Insurance/Investment Destinations
Brand or Channel | Unique Audience (000) | Active Reach (%) |
AOL Personal Finance | 3,997 | 3.84 |
Paypal | 3,546 | 3.4 |
Bank of America | 2,911 | 2.8 |
Yahoo! Finance | 2,370 | 2.28 |
MSN Money | 2,134 | 2.05 |
Citibank | 2,064 | 1.98 |
Capital One | 1,799 | 1.73 |
Wells Fargo | 1,681 | 1.61 |
American Express | 1,443 | 1.39 |
Discover Financial Services | 1,346 | 1.29 |
Top 10 Online Government & Non-Profit Destinations
Brand or Channel | Unique Audience (000) | Active Reach (%) |
U.S. Dept. of Defense | 1,222 | 1.17 |
U.S. Dept. of Health & Human Services | 1,216 | 1.17 |
U.S. Dept. of Commerce | 1,099 | 1.06 |
California | 729 | 0.7 |
U.S. Dept. of the Treasury | 609 | 0.58 |
U.S. Legislative Branch | 519 | 0.5 |
U.S. Dept. of the Interior | 416 | 0.4 |
military.com | 351 | 0.34 |
thebreastcancersite.com | 343 | 0.33 |
U.S. Dept. of State | 292 | 0.28 |