Does the search engine or SEM? Does Facebook own the data, the app or third-party? At the MediaPost Search Insider Summit on Tuesday, Alan Chapell, President of Chapell Associates, said the challenge in mobile remains that there's almost no way to effectively implement on mobile the tools geared for those on desktops or laptops.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at email@example.com.