Will New BlackBerry Curve Help RIM In India?

Direct Marketing News , Wednesday, April 25, 2012 11:24 AM
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Blogger Allison Schiff culls different news reports on whether the new Curve will help BlackBerry swerve away from the precipice. The Curve 9220, which launched on April 18 with much fanfare in India, might help the company claw its way back to relevancy. But in any case the Indian market could be the life buoy the company needs, she says.

India is one of RIM's few growing markets versus Apple, so the push there is aggressive. She notes that a large part of Curve 9220's appeal is its low price-point.

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