'Boston Globe' Offers Free Web Access To Lure Subscribers

Paid Content, Wednesday, April 25, 2012 2:59 PM
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The Boston Globe is chopping down down its Web site pay wall for the next 12 days to introduce potential subscribers to new features in the face of "sluggish" sign-ups, writes Jeff John Roberts.

BostonGlobe.com launched last October but so far has only 18,000 paid subscribers. "Part of the challenge may be cannibalization from the paper’s affiliated site Boston.com which pre-dates the new site but also draws on content from the Boston Globe," writes Roberts.

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