• Fast Company , Thursday, April 26, 2012 10 AM

This fascinating blog post by Jacob Braude explains how a certain neural pathway comprising "mirror neurons" has big implications for marketing. He writes that researchers discovered that active networks of neurons that fire when you kick your foot will do precisely the same thing when you just hear the word “kick.” In a separate study, researchers revealed that the word “cinnamon” activates the same part of your brain that turns on when you actually smell cinnamon. "You understand the word by simulating the actual experience in your unconscious--just like you are doing right now. Can you almost smell the cinnamon? That’s simulation." Does this have applications to television, print, digital and other forms of marketing? Braude explores this with numerous examples of how this "experiential code" can affect sentiment about messages and offers.

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