Yahoo Offers Slate of New Video Programs
Web giant Yahoo took the lid off a new slate of video programming during its Digital Content NewFront presentation in New York on Wednesday. The unveiling of a new show featuring Katie Couric -- as well as an animated Sci-Fi series produced by Tom Hanks -- headlined the event, which was designed to be a content showcase for advertisers and press similar to a network television upfront.
The new Katie Couric series, called “Katie’s Take,” will be a weekly program devoted to health and lifestyle issues. It is being launched in partnership with ABC News, for which Couric currently serves as a special correspondent. Yahoo and ABC had entered into a content-sharing partnership last year.
Among the other new Yahoo video initiatives announced Wednesday were “Electric City,” an animated Sci-Fi series produced by actor/filmmaker Tom Hanks, “Cybergeddon,” a digital film about cybercrime from "CSI" creator Anthony Zuiker, “Dancing with Myself,” a musical comedy developed by the creators of the Broadway hit “Rock of Ages,” a new series aimed at men called “Stunt Nation,” and a new talk show with actor Jeff Goldblum. The new programs will be added to Yahoo's existing video portfolio, which includes 15 original video production partners, 40+ original series, and more than 300 original episodes per month.
Unlike competitor AOL -- which yesterday announced a new portal that assembles its video content at a single destination -- Yahoo wants its video programming to be consumed mainly in the context of the vertical destinations in which they appear, such as Yahoo Sports, Yahoo Finance, and Yahoo News etc. That said, Yahoo also has a premium video destination called Yahoo Screen, where the new video programs will be accessible, but the aggregated approach is not a main focus of its video strategy, in the same way it is for AOL.
Commenting on Yahoo’s video strategy, Mickie Rosen, SVP, Yahoo Media Network, said: "We're bringing celebrated storytellers and sophisticated production capabilities to provide our audience with the types of immersive experiences they're seeking more of on the Web."
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Study: Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "Yahoo Offers Slate of New Video Programs"
Leave a Comment