'Southern Living' Teams With Decor Retailer For Product Line
Adweek, Friday, April 27, 2012 3:35 PM
Lifestyle magazine Southern Living, which already "has a long history of brand extensions, ranging from plants to books," is teaming up with home decor retailer Ballard Designs to design a line of 32 Southern-themed tabletop products, according to Emma Bazilian.
Priced from $15 to $249, items include "an extra-tall glass cake dome is meant to accommodate the three-layer cakes popular in Southern homes," she writes.
The pub's editors "contributed content to promote the line online and in the Ballard catalog," will run ads for it in the June issue, and may incorporate it into editorial pages as well.
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