Bombay Sapphire Sponsors Film Competition
Bombay Sapphire gin is sponsoring a short filmmakers competition in association with the Tribeca Film Festival.
"'The Bombay Sapphire' Imagination Series' Short Filmmakers Competition" was announced at the festival, which ran April 18-29, by Academy Award-winning screenwriter Geoffrey Fletcher.
Other key sponsors of the film festival were Heineken and American Express.
The competition aims to celebrate endless creativity and the brand's belief in the power of imagination.
Budding filmmakers can view the script at http://www.imaginationseries.com and can submit their interpretation of Fletcher’s script on the site starting May 8.
A global judging panel, including Geoffrey Fletcher and other industry leaders put together by the Tribeca Film Festival, will select five winners from a short list of entries who will then go on to produce and direct their own individual films to view at a star-studded international premiere in early 2013.
Fletcher said the script he developed can be interpreted in a “kaleidoscope” of ways.
"The short script I wrote for The Bombay Sapphire Imagination Series is stripped of details like character description and locations," he said in a release. “It leaves room for filmmakers to interpret parts of the story as they wish. The characters can be human or otherwise. The locations can be of this earth or elsewhere. The types of filmmaking can be live action, animation, drawings or whatever form best expresses their concept."
This is the third year the brand has partnered with the Tribeca Film Festival. Supporting creativity is a key part of the brand’s marketing plan.
"Just as we infuse the 10 botanicals to give Bombay Sapphire its unique taste, we are infusing an Academy Award-Winning screenwriter's script with people's imagination to create unique short films to show that imagination can take you everywhere,” Bombay Sapphire Global Marketing Manager Joanna Botwood said in a release.
The contest is being promoted on the brand’s Facebook page at http://www.facebook.com/BombaySapphire.
Recent Marketing Daily Articles
-
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ... -
Affluence Not Just For Affluent June 18, 8:58 a.m.
For affluent consumers, traditional media is still the way to go, per the latest monthly study ... -
Marriott Modifies Marketing Message June 17, 3:47 p.m.
Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ... -
DeMoulin: Booming Licensing Show = Booming Business June 17, 9:05 a.m.
The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ... -
Kia Back To Rock At Vans June 17, 8:48 a.m.
Kia has a couple of cars it's pitching to younger people. What better place to do ... -
United Donates Miles To Make-A-Wish June 16, 11:17 p.m.
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ...
Be the first to comment on "Bombay Sapphire Sponsors Film Competition"
Leave a Comment