• Financial Times , Monday, April 30, 2012 3 AM

The UK digital video provider is betting that fans of international football, tennis and other games will watch with friends on the social network by launching more than 50 sports channels there. The London-based company’s move to Facebook, where users can watch the sports channels without leaving the social networking site, follows distribution agreements to put its content on Google’s YouTube site and LG’s smart television sets. Perform’s management believes the social network could become its largest source of traffic, thanks to the viral effect of Facebook’s “open graph”.

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