Is Streaming Hurting Kids' Channels?
"We've got hard data: Netflix really is killing Nickelodeon," is the headline on this post, which discusses stats showing "that among homes that regularly stream Netflix programming, viewing of linear kids’ channels — and not just Nickelodeon — took a hit."
Despite that headline, we're not sure if there's really cause and effect here.
The other big takeaway is that on-demand viewing through digital platforms did help serialized cable dramas like "Mad Men." "AMC’s ratings grew 86 percent in Q1 for streamers but only 71 percent for non-streamers," writes Daniel Frankel.