Is Streaming Hurting Kids' Channels?

Paid Content, Monday, April 30, 2012 3:28 PM
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"We've got hard data: Netflix really is killing Nickelodeon," is the headline on this post, which discusses stats showing "that among homes that regularly stream Netflix programming, viewing of linear kids’ channels — and not just Nickelodeon — took a hit."

Despite that headline, we're not sure if there's really cause and effect here.

The other big takeaway is that on-demand viewing through digital platforms did help serialized cable dramas like "Mad Men." "AMC’s ratings grew 86 percent in Q1 for streamers but only 71 percent for non-streamers," writes Daniel Frankel.

Read the whole story at Paid Content »

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