'Economist' Digital Circ 6% Of Total

Adweek, Monday, April 30, 2012 3:28 PM
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The Economist's digital subscribers averaged 6% of total circulation in March (at a charge of $105 per year -- a premium price echoed by its print sub fee), putting it at the high end of magazines, writes Lucia Moses.

The pub was the second major magazine to reveal stats about its digital circulation through the Audit Bureau of Circulations' voluntary Consolidated Media Report, which "presents publications’ total brand footprint across print and digital platforms."

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