Second Screen: What Are Tablet Users Doing While TV Viewing?

Lost Remote, Monday, April 30, 2012 3:28 PM
  • Comment
  • Recommend
Subscribe to Around the Net In Media


What are those reported 45% of U.S. tablet owners who use their devices daily in front of the TV actually doing? Nielsen answers that question with stats showing that, not surprisingly, folks most often check email, followed by social networking activity. Thirty-seven percent spend tablet time "looking up information related to the TV program [they were] watching."

"In aggregate, it’s a good reminder that a large chunk of the TV+tablet audience is doing unrelated stuff on their devices," writes Cory Bergman. " While some argue that second-screen experiences are distracting, in reality they have the potential to attract a large chunk of viewers away from completely unrelated interactive activities."

Read the whole story at Lost Remote »

Be the first to comment on "Second Screen: What Are Tablet Users Doing While TV Viewing?"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Media Articles

>> Around the Net In Media Archives