Second Screen: What Are Tablet Users Doing While TV Viewing?
What are those reported 45% of U.S. tablet owners who use their devices daily in front of the TV actually doing? Nielsen answers that question with stats showing that, not surprisingly, folks most often check email, followed by social networking activity. Thirty-seven percent spend tablet time "looking up information related to the TV program [they were] watching."
"In aggregate, it’s a good reminder that a large chunk of the TV+tablet audience is doing unrelated stuff on their devices," writes Cory Bergman. " While some argue that second-screen experiences are distracting, in reality they have the potential to attract a large chunk of viewers away from completely unrelated interactive activities."