Second Screen: What Are Tablet Users Doing While TV Viewing?
Lost Remote, Monday, April 30, 2012 3:28 PM
What are those reported 45% of U.S. tablet owners who use their devices daily in front of the TV actually doing? Nielsen answers that question with stats showing that, not surprisingly, folks most often check email, followed by social networking activity. Thirty-seven percent spend tablet time "looking up information related to the TV program [they were] watching."
"In aggregate, it’s a good reminder that a large chunk of the TV+tablet audience is doing unrelated stuff on their devices," writes Cory Bergman. " While some argue that second-screen experiences are distracting, in reality they have the potential to attract a large chunk of viewers away from completely unrelated interactive activities."
Recent Around the Net In Media Articles
-
'NY Times' Eliminates Many Of Its Sports Blogs June 19, 3:18 p.m.
Keeping tabs on which New York Times blogs have been eliminated as part of the papers' ... -
Time Inc. Pubs Save $10M With Switch To Thinner Paper June 19, 3:18 p.m.
To save up to $10 million a year, Time Inc. magazines have been "quietly switching from ... -
Wheeler Likely To Be Next FCC Chairman June 19, 3:18 p.m.
After a friendly confirmation hearing, it seems increasingly likely that President Obama's choice for Federal Communications ... -
Phillips To Become 'Glamour' Publisher June 18, 5:50 p.m.
Masthead shuffle at Condé Nast: Connie Ann Phillips is returning to the company as publisher of ... -
Scripps, A&E Roll Out TV Everywhere Apps June 18, 5:50 p.m.
Three of A&E's channels -- the History Channel, Lifetime and A&E -- are launching Android apps ... -
MySpace To Stream 'Jimmy Kimmel Live' Music Sets June 18, 5:50 p.m.
In a partnership aimed at regaining "cultural relevance," the newly revived MySpace has signed a one-year ... -
WaPo Launching Paywall For Southern Maryland Papers June 17, 3:07 p.m.
The Washington Post Company is rolling out a paywall for its Southern Maryland Newspapers: the Maryland ... -
Martha Stewart Omnimedia Redesigns Flagship Pub After $3M Earnings Loss June 17, 3:07 p.m.
In the wake of $3 million in earnings losses in the first quarter, Martha Stewart Omnimedia ... -
Charter And Time Warner Deal Seen As Unlikely June 17, 3:07 p.m.
Charter Communications, mulling its acquisition strategy, has made overtures to Time Warner Cable. But "sources close ... -
How CNN's Jeff Zucker Is Changing Its Formula June 14, 3:05 p.m.
Under the leadership of president Jeff Zucker's, CNN is "readying a bevy of docuseries that could ...
Be the first to comment on "Second Screen: What Are Tablet Users Doing While TV Viewing?"
Leave a Comment