News Brief
Guyardo Adds Addressable, Digital Ad Sales At DirecTV
Apr 30, 2012, 5:29 PM
Paul Guyardo has been named executive vice president, chief revenue and marketing officer of DirecTV. He is expanding oversight of the satellite TV service's sales and marketing organization to include both traditional ad sales, as well as its new addressable and digital platforms. Guyardo had been CMO.
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