Chrysler Has Big Designs On Detroit
Chrysler Group LLC CEO Sergio Marchionne confirmed that he and up to 70 workers will set up a downtown Detroit office in a building that will be renamed the Chrysler House. The office inside the former Dime Building, on Griswold, marks the first office presence in Detroit for the automaker. Later Monday, Chrysler agreed to be a $3 million sponsor for the planned light-rail system linking downtown with the New Center area.
"We are Detroit. It's that simple," Marchionne said, referring to the fact that Chrysler is the only Detroit-area automaker that has maintained a continuous manufacturing presence inside the city limits. "Other people may have their name on the side of a building, but we live here."
Chrysler marked its latest move with theatrics Monday at its new downtown digs. The Selected of God Choir sang a part of the Eminem hit featured in Chrysler's "Imported From Detroit" commercial just before Marchionne and Quicken Loans Inc. founder Dan Gilbert, who owns the historic building, declared its rechristening.