Pampers Cruisers Makes Top Revenue

Pampers Cruisers/Swaddlers with Dry Max brought in the most revenue of any new product in 2011 with $296 million in year-one sales across food, drug and mass channels (excluding Wal-Mart), according to SymphonyIRI Group. The score places it within the top five new product introductions of the past 15 years. P.F. Chang’s Home Menu was the top-selling food or beverage with $101.6 million in sales.

Of 1,500 new products and brand extensions introduced last year, 198 reached SymphonyIRI’s New Product Pacesetter status or sales above $7.5 million one year after distribution hit 30%. Only three products surpassed $100 million in revenue, including Gillette Fusion ProGlide with $169.4 million in sales.

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