NBCU Unveiling Gaming Platform

NBCUniversal is launching The Universal Games Networks in the fourth quarter. This platform for social and casual games can be customized to  all of the company's brands, "which means similar games can be linked to shows on USA, Syfy, Bravo and other networks," writes Jon Layfayette.

Fans can earn points when playing games that can be redeemed for real-life prizes such as "show swag," according to Layfayette.

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Tags: gaming, tv
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