• May 2, 2012

Social media-based celebrity endorsement platform developer Brand Affinity Technologies (BAT) this morning said it closed a new $7.5 million round of funding led by Matthew Pritzker Company, with existing investors Miramar Venture Partners, Newport Coast Investments, RimLight, LLC, Fulcrum Venture Capital, and ad pepper media International also participating. The round brings total funding to more than $34 million.

BAT said its "gross billings" surpassed $44 million in 2011, a 70% growth over 2010.