Medialets Taps Velti Exec For London Office

Mobile rich media ad platform Medialets has launched a London office to serve as headquarters for the EMEA (Europe, Middle East and Africa) region and a base for expanding its international business. Leading the office is James O’Connor, previously director of customer development, EMEA at mobile marketing firm Velti.

The move will also help New York-based Medialets to work more closely with Europe-based clients including the BBC, BSkyB, The Financial Times and Thomson Reuters. Earlier this year, Medialets started a private ad exchange aimed at providing publishers more control over selling their mobile inventory. Besides New York and London, Medialets also has offices in Los Angeles and Chicago.

Tags: mobile
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.