Pay attention to consumer behavior to determine how Web site visitors find branded content. It may turn out that mobile becomes the easy and quick access for visitors. If that's the case, consider short and snappy "sound bites" related to mission statements, action buttons, and bulletted points. It's easier to digest bits and bytes of content on smaller screens. Through descriptions and screen shots, Duffy-Marie Arnoult gives us examples and advice of how mobile optimization can change the experience.